Citadel Servicing Corporation (CSC) , one of the country’s largest non-QM lenders , is rebranding as Acra Lending (Acra) . The change is effective Monday. “We are excited to rebrand our business as Acra Lending to reflect the substantial time and resources we have dedicated to internalizing customer feedback, fine tuning our financial and operating model, and investing in the best people and technology,” Keith Lind, executive chairman and president, said in a news release. “The goal of all these efforts is to build upon our strong foundation to provide industry leading service and programs to suit our customers’ needs.” Then known as Citadel Servicing, the company was acquired by HPS Investment Partners, LLC in February 2020 for an undisclosed price. When COVID-19 hit, the non-QM market disappeared. Liquidity had dried up and bond investors, which underpin the non-QM market, were running for the hills. Citadel pressed pause on new originations. Its competitors A...
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